Run it Right

Sales & Marketing

Bricton realizes everything starts with sales and our team brings a very tactical approach to increasing revenues for hotels. From the General Manager (the rainmaker) to our line associates, everyone is involved in the sales process.

• Laser focus on garnering market share in order to dominate the market.
• Evaluate market, physical plant, & analyze current staffing.
• Begin in-depth & immediate training-“Brictonize” the sales approach.
• E-Commerce initiatives, direct sales effort and traditional advertising.
• Create detailed sales, marketing, and revenue management plan which is a living, breathing document.
• Involved in franchise sales management.
• Optimize relationship with franchise management and sales.

We fully utilize available measurement tools and technology:

• STR Report
• Action Plans, Monthly Goals & Reporting
• "Hotelligence" Reports
• Budget
• BLADE
• Sales Pro-accessibility & Transparency-Account Management

Operations & Guest Satisfaction

• Ensure personnel meets our standards and staffing is strong.
• Infuse Bricton culture into the team.
• Create energy and excitement.
• Emphasize independence, ownership and growth.
• Constant training from a corporate perspective.
• Sales is the KEY.
• Strict adherence to the budget.
• Cross pollination of ideas-BLADE.
• Annual franchise training for management.
• Hospitality University.
• Bricton Summit.
• Encourage growth within the company.

Financial Reporting

• Emphasize sales & satisfied customers.
• Revenues & guests are key.
• Strict adherence to the budget.
• Current staffing.
• Checkbooks & labor tracking.
• Implement procedures & reporting forms.
• Daily, monthly & annual transparent reporting