BEST PRACTICES: Learning from others how to better your performance. By watching, experiencing, and then experimenting, Bricton team members develop these ideas to bring about positive results.
RESULTS: Team success is defined by positive outcomes. We are a results-oriented group that tracks these outcomes by measuring revenue, profitability, and guest satisfaction.
INNOVATIVE: Bringing new ideas and trendy approaches that elevate guest experience, improve operations, and drive competitive advantage.
CUSTOMER SERVICE: We take pride in creating experiences that make guests feel at home and happy. Every stay, our guests should receive top-notch execution, genuine warmth, and moments they will long remember.
TEAMWORK: Success in hospitality is a team effort. We support one another to deliver excellence together.
OWNERSHIP: Our associates treat their hotel as if they are owners and take responsibility for the hotel's image, appearance, and atmosphere.
NETWORKING: We create and build lasting relationships with our guests, our community, and each other.
At Bricton, we live these values in every interaction, every decision, and every guest experience. They define our culture, inspire our teams, and reflect how our customers see us: thoughtful, driven, creative, and connected. To “Be Bricton” is to lead with pride, serve with purpose, and always strive to be better together.
