Since 1989, The Bricton Group has been a hotel management and hospitality investment company providing management, asset management, ownership, development, and advisory services for branded and independent hotels throughout the United States. Bricton works with hotel owners and investors to improve property performance, increase profitability, strengthen market position, and enhance long-term asset value. Its hands-on management approach integrates hotel operations, finance, human resources, sales, marketing, revenue management, capital planning, renovations, and property repositioning.
The company's “Be Bricton” culture is built on collaboration, accountability, innovation, personal responsibility, and measurable results. Bricton develops strategies for each hotel based on its brand, market, competitive position, demand generators, guest expectations, and ownership objectives. By aligning hotel leadership and associates with the priorities of owners and investors, Bricton seeks to generate profitable revenue, operate efficiently, deliver exceptional guest experiences, engage associates, and serve the communities in which its hotels operate.
Our expertise includes:
Core Asset Acquisitions
Deep Turn Renovations
New Builds
Distressed Asset Turnarounds
The type of hotels include:
Full Service
Limited Service
Extended Stay
Resorts
Independent
Boutique
Locations include:
Urban
Suburban
University locales
Resort destinations
Interstate
Founder and Chief Executive Officer "At the core of the company are our values: honesty, transparency and creating a positive environment. Adherence to these values have been the cornerstone of our growth and stability"
- Ed Doherty
Mr. Doherty has been involved in the real estate, finance and hospitality industry since 1983. In 1989, Mr. Doherty founded The Bricton Group in Northbrook, Illinois; a start-up company that has grown to managing over a billion in annual revenues. As CEO of The Bricton Group, Mr. Doherty has been primarily responsible for the success and reputation of The Bricton Group.
General Questions
The Bricton Group brings extensive hands-on experience across hotel development, ownership, management, asset management, operations, and performance improvement for hospitality assets.
The Bricton Group partners with hotel owners, investors, lenders, developers, ownership groups, and hospitality partners who are looking for seasoned, results-focused support across hotel operations, acquisitions, asset value, and performance improvement.
The Bricton Group provides hotel management, asset management, ownership, development, acquisition support, operational consulting, renovation oversight, and hotel turnaround services. Its capabilities include hotel operations, finance, human resources, sales, marketing, revenue management, capital planning, and guest-experience strategy. The company works across both the real estate and operating sides of hospitality investments.
The Bricton Group combines the perspective of an owner, investor, asset manager, and hotel operator. Its “Buy It Right, Run It Right” philosophy connects disciplined investment decisions with hands-on hotel operations, financial accountability, sales strategy, marketing execution, revenue management, guest satisfaction, and long-term asset value.
“Buy It Right, Run It Right” is The Bricton Group's approach to hospitality investment and management. “Buy It Right” focuses on identifying and acquiring the right hotel asset under the right financial and market conditions. “Run It Right” focuses on operating the hotel efficiently, strengthening sales and marketing efforts, applying effective revenue-management strategies, responding to market demand, improving the guest experience, and generating sustainable financial results.
The Bricton Group works collaboratively with owners and investors to establish property-specific goals, evaluate performance, improve hotel operations, strengthen sales, marketing, and revenue-management strategies, manage expenses, support capital planning, and enhance the long-term value of the hotel asset.
Yes. The Bricton Group has experience stabilizing, repositioning, and improving distressed or underperforming hotels. Its process may include an operational assessment, physical-plant review, financial analysis, leadership evaluation, sales and marketing review, revenue-management analysis, expense controls, and a detailed performance-improvement plan.
The Bricton Group evaluates hotel performance through financial results, revenue growth, profitability, market share, sales production, marketing effectiveness, revenue-management performance, operating efficiency, guest satisfaction, associate engagement, asset condition, and progress toward the owner's investment objectives.
The Bricton Group takes a hands-on and collaborative approach to hotel management. Its corporate and property leadership teams work together on hotel operations, sales, marketing, revenue management, finance, human resources, food and beverage, guest experience, capital planning, and brand compliance.
The Bricton Group develops property-specific commercial strategies based on each hotel's market, brand, competitive position, demand generators, and ownership objectives. Sales, marketing, and revenue-management teams work together to identify business opportunities, strengthen market positioning, optimize pricing and distribution, improve market share, and generate profitable revenue across group, transient, catering, and other hotel revenue streams.
The Bricton Group evaluates renovations from both a guest-experience and investment perspective. Recommendations are prioritized according to property condition, competitive positioning, sales and marketing opportunities, revenue potential, brand requirements, operational impact, available capital, and anticipated return on investment.
